My thoughts
about PR practitioners
It is still difficult for me to study
Public Relations Management because I studied Multi-media for 3 years and now I
cannot stop reading PR books. While studying PR, what I learnt so far is
communication activity through relationships with corporates, organisations,
and governments. I thought that I embodied some of the necessary abilities and qualifications
to become PR practitioner.
First, one needs the ability to communicate. As I stated above, PR
is communication activity. It demands appealling to people while communicating
with people. It also requires
problem-solving skills which can be analysed, assessed and measured. Then, the
most important one, English!
Second, knowledge of the whole social
networks and subsequent needs. It can be sorted out by reading books and newspapers;
but it is not easy to mix them because of
advertising, I just need to read current trends, but PR practitioners
need to communicate with various people, which means that I demand to read more
books.
Third, it is about passion. It could be a monotonous
word. But if someone sees me, I should look like a passionate boy. Because of
my PR, which appeals to clients, I get a chance.
In short, there are still many abilities
which I should equip for my own PR. I think it is organised by three of them so
far; and I feel the need to focus on my SNS. Thanks.
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